Intro to Tracking Campaigns
LeadDyno makes it easy to apply the same tracking logic used for your affiliate program to other online channels, via Tracking Campaigns.
You can create distinct tracking campaigns for your various online marketing channels (such as Email and AdWords) and see exactly how many clicks, leads, conversions, and cancellations you are getting from each channel.
In this article
Add a tracking campaign
To get started visit Analysis > Tracking Campaigns.
Click Create Tracking Campaign.
Fill out the form and click Save Campaign.
Tracking Campaign Fields
Campaign Code
The Campaign name is for your own reference. This is the short name/code for the campaign (e.g. AdWords - Affiliate Tracking).
Target URL
Enter the landing page URL that you want to track. Anytime the link is clicked this is where the user will land.
Description
This is an optional field allowing you to give the campaign a more descriptive name.
Group Name
This is an optional field allowing you to give campaigns within the same group a common tag. It is used, for example, to group all your (automatically generated) Affiliate Newsletter campaigns together.
Using a Tracking Campaign
Once you’ve created a Tracking Campaign, you will be taken to its dashboard where you can see the unique tracking link for the campaign. You can copy the link to your clipboard by clicking the Copy To Clipboard button, and then use that link as the target for your online marketing efforts.
Tracking Campaign Management
Changing the Campaign’s target URL
The tracking information in the campaign link is encoded in the trailing hash. You can change the URL before the hash to point to any destination you’d like. So the above campaign link could be modified to http://yoursite.com/special_offer?afmc-2za and will continue to track correctly.
Archive a campaign
To hide a campaign from your Tracking Campaign dashboard click on Archive Campaign.
Tracking Statistics
Once your link is clicked it will display all the visitors, leads, purchases, and canceled orders. Over time you will be able to compare the success of your different marketing campaigns.
Click on the individual tracking campaign name to view the details of individual campaigns.
How to use your LeadDyno Tracking Campaigns with other platforms
Sending out traffic to your LeadDyno Tracking Campaigns can be done by following the steps below.
1. Add a Tracking Campaign inside your LeadDyno account.
2. Copy the URL of the Tracking Campaign in question.
3. Create a new ad in Google Ads, Facebook Ads, or the ad platform of your choice and paste the URL of the Tracking Campaign that you have created inside LeadDyno.
4. Then, you will be able to track the performance of that specific ad inside LeadDyno by checking the statistics of its corresponding LeadDyno Tracking Campaign.
As always, are here to help. Contact us at any time and our Support team will be there for you.