Intro to Tracking Campaigns

LeadDyno makes it easy to apply the same tracking logic used for your affiliate program to other online channels, via Tracking Campaigns.

You can create distinct tracking campaigns for your various online marketing channels (such as Email and AdWords) and see exactly how many clicks, leads, conversions, and cancellations you are getting from each channel.

Add a tracking campaign

To get started visit Analysis > Tracking Campaigns.

Click Create Tracking Campaign.

Fill out the form and click Save Campaign.

Tracking Campaign Fields

Campaign Code

The Campaign name is for your own reference. This is the short name/code for the campaign (e.g. AdWords - Affiliate Tracking).

Target URL

Enter the landing page URL that you want to track. Anytime the link is clicked this is where the user will land. 

Description

This is an optional field allowing you to give the campaign a more descriptive name.

Group Name

This is an optional field allowing you to give campaigns within the same group a common tag. It is used, for example, to group all your (automatically generated) Affiliate Newsletter campaigns together.

Using a Tracking Campaign

Once you’ve created a Tracking Campaign, you will be taken to its dashboard where you can see the unique tracking link for the campaign. You can copy the link to your clipboard by clicking the Copy To Clipboard button, and then use that link as the target for your online marketing efforts.

Tracking Campaign Management

Changing the Campaign’s target URL

The tracking information in the campaign link is encoded in the trailing hash. You can change the URL before the hash to point to any destination you’d like. So the above campaign link could be modified to  http://yoursite.com/special_offer?afmc-2za and will continue to track correctly.

Archive a campaign

To hide a campaign from your Tracking Campaign dashboard click on Archive Campaign. 

Tracking Statistics

Once your link is clicked it will display all the visitors, leads, purchases, and canceled orders. Over time you will be able to compare the success of your different marketing campaigns.

Click on the individual tracking campaign name to view the details of individual campaigns.