Managing Marketing Content
LeadDyno allows you to create and manage marketing content that can be used by your affiliates, as well as linked to directly from your own website. You can manage your content by selecting menu item in the left side navigation section:
Here you will see a list of content that you have created. Each piece of content will have an icon indicating which channel the content is designed for:
You can add content by selecting the “Add Content” button:
Next pick your content type, which will take you to the content editor, where you can compose your content.
The Content Editor
The content editor lets you all aspects of the content:
This is the internal title of the content within LeadDyno, and should describe the content, but it will not be part of the content that is actually shared.
Check this to make this content the primary content for its channel. This will be be the content that is used when an affiliate clicks their quick share links (see below for more info.)
On Marketing Tab
Determines if this content should be available on the Marketing Content tab on your Affiliate’s dashboard (see below for more info.)
For some channels, a subject is available. This will be the subject of the content that the affiliate shares.
For all channels, a body is available. The body will either be HTML (email and banner/html content) or plain text. Within the body of your content you can freely use links to your sites and these links will be automatically transformed into affiliate links by LeadDyno when we show the content to your affiliate.
So, for example, if you have the following tweet:
Wow, this is amazing! http://yourproduct.com
When an affiliate shared the content, it will be modified to:
Wow, this is amazing! http://yourproduct.com#_a_l1<br>
Where the affiliates tracking code is appended to the URL.
Note On Affiliate Discount Codes
If you are running an affiliate program that uses discount codes rather than tracking links, you can use the
$CODE variable in your content body to represent the affiliates discount code:
Variable in your content body to represent the affiliates discount code:
Check it out! http://yourproduct.com Get 10% off using discount code '$CODE
Check it out! http://yourproduct.com Get 10% off using discount code 'l1'
After content is created you will be taken to a detail page, which will show information about the content:
In particular, the content will be given a content URL, highlighted in the image above. This URL can be used to link to the content from anywhere, including your own website, newsletters, etc.
To create a banner for your affiliates, select Add Banner/HTML Content from the Add Content menu. You will be taken to the editor:
Click on the Insert Image button in the editor, highlighted above. This will bring up the image picker dialog:
Where you can pick an image from your local machine to upload, or point to an existing image on the internet:
Now you can click on the image, then click Edit and set a link for it:
Set the link to point to your website and click Save. You are done creating your banner, now click Save Content.
When an affiliate looks at this banner, they will see the content specialized for their affiliate content:
Primary Content is the content that will be used when an affiliate clicks on the quick share buttons on their dashboard:
Content that you mark as “Primary” will be the content used for these links. Only one piece of content per channel can be the primary content.
Primary content also has a special set of URLs that you can link to. If your LeadDyno affiliate site is at
https://yourproduct.leaddyno.com then the following URLs are linked to your primary content:
- https://yourproduct.leaddyno.com/share/email - Your primary email
- https://yourproduct.leaddyno.com/share/tweet - Your primary tweet
- https://yourproduct.leaddyno.com/share/facebook - Your primary Facebook post
- https://yourproduct.leaddyno.com/share/linkedin - Your primary LinkedIn post
- https://yourproduct.leaddyno.com/share/gplus - A Google Plush Share
You may have additional content such as banners, other tweets or Facebook posts, etc. that you want your affiliates to have access to, you can mark them as “On Marketing Tab” and they will then appear on the marketing tab